A conflict has emerged between Gala Games, a blockchain gaming company, and crypto influencer Jesus “Classy” Martinez, raising questions about the involvement of influencers with insider knowledge discussing crypto tokens and their fluctuating prices publicly. Gala Games removed Martinez from its creator program, citing concerns that his content focused too much on return on investment (ROI) and token-centric material.
The Gala Games creator program, aimed at spreading awareness and fostering a community, provides approved creators with a monthly grant of $1,000 worth of GALA to distribute during livestreams or events. The conflict arose because creators in the program gain advance knowledge of Gala's upcoming news and launches, and the company aims to avoid allowing creators who heavily focus on its token to be part of the program.
Gala Games President of Blockchain, Jason Brink, explained that creators emphasizing ROI-driven content or token discussions present a liability for the project, and Gala prefers not to incentivize such content. Despite acknowledging Martinez as a fantastic creator, Brink stated that his content doesn't align with what Gala aims to promote.
The platform's push towards a new form of entertainment includes plans for nine new neighborhoods, IP collaborations, and over 50 avatar collections. The conflict raises concerns about legal risks associated with influencers making public predictions about token prices, with experts suggesting that Gala Games might not be legally liable, but influencers violating terms of service could face legal consequences.
While Gala Games' general Terms of Service (TOS) state that the Gala token is a digital reward and not a security token, legal experts suggest that incidents could still be subject to securities law. The situation reflects the broader challenge of managing influencers in the blockchain gaming space, where financial elements often play a crucial role in content creation and community engagement.
