Simplifying web3 adoption and its inherent onboarding process has always been part of Play’s vision. Partnering with Forte is a step in enabling newcomers to enter web3 more confidently, regardless of their previous experience of blockchain technology.

Through the partnership, Play will incorporate Forte’s Rules Engine and leverage the web3 company’s knowledge in crypto and fiat on-ramps and off-ramps. It also plans to leverage Forte’s relationship with licensed US entity Fiant, for compliant payment solutions in its native tools and services. As such, it hopes to put compliance at the front, without the end user noticing it’s there.

During 2025, Forte and Play aim to release further support mechanisms and iniatives designed to enable more developers and creators to build onchain.

“We want to create a seamless experience that welcomes more people into web3. By partnering with Forte, we’re continuing to abstract and simplify web3 for everyone”, commented Play founder and CEO Christina Macedo. “Whoever you are or whatever you do in the space, the process should be as friendly as in web2. And we’re making it happen by taking on the heavy lifting in compliance and technology.”

Forte CEO Bela Pandya added, “We believe compliance and economic guardrails, along with frictionless payments, are fundamental to the continued expansion of blockchain and web3. By enabling new entrants and creators to build and operate in safe, transparent environments that foster creativity and innovation, we’re tackling one of the biggest barriers to blockchain adoption.”

“With Play, we’re paving the way for mainstream participation and growth.”

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